UBER, A TECHNOLOGICAL INSIGHT

UBER, A TECHNOLOGICAL INSIGHT.

The history of transport is largely one of technological innovation. Advances in technology have allowed people to travel farther, explore more territory,  and expand their influence over larger areas.  Before every other form of transportation,  humans traveled on foot, then later learned to use animals such as donkeys, horses and camels for transportation from 4000 Bc to 3000 Bc. In 3500 Bc , the wheel was invented followed by the invention of canoes and eventually the sailing  boat was invented during the 3100 Bc.

 In the 17th and 18th century,  many new modes of transportation were invented such as bicycles,  trains, motor cycles, cars , trucks and planes . And down the line to the 21st century ,transportation has taken a turn in a technological arena where mini cars are used for transport services with the usage of technological apps in their transportation services, one popular transport service cars that has gain height in the transport industry is that if Uber due to the usage of newly technological apps in running of the business.

  Uber technology Inc commonly known as Uber is an American Multinational ride - hailing company  offer services that include peer to peer ride sharing, ride service hailing.  The company is situated in San Francisco and has operators in over 785 metropolitan areas worldwide. It was founded in March 2009 and its platform can be accessed via its websites and mobile apps. As of 2019, Uber is estimated to have over 110 million worldwide users and it's been recorded in the United states with a 67% market share for ride sharing in early 2019 perspectively . With distinct services options , Uber , the basic level of services provides a private ride in a standard car with driver up to four passengers. Passengers uses a technological app to order a ride which is in built on  their phones after downloading and this comes along with a quoted fare.Uber uses a dynamic pricing model, prices for the same route vary according to supply and demand for rides at the same time that the ride is requested. At the end of the ride , payment is made based on the riders pre- selected  preferences such as a credit card on file,  Google pay, Apple pay , cash or mobile wallets.

   Uber technologies displays some technological features which accumulate to some sort of credit to the company. These features are that if quick books which entails the setting of a destination, select your ride, ride now or ride later , our on - demand booking app on their mobile screens .

        Also,  another technological feature is that of Real- time tracking of driver. When users are in their unknown zone regarding their driver, they feel very frustrated. This however lower the the users satisfaction  level and also affect their overall experience of travelling, and the best way of dealing with such situations is the inclusion of the real- time tracking feature in the app with the help of GPS integration. The feature will enable the users to track the drivers location as well as which way he is travelling.  This makes  life easy for the users as well as the drivers

 Another technological feature a out Uber is the In- app chat or call option . This has to do with times when users would want to connect with the driver to know their whereabouts or to direct them unlike the other public transport where the user would have to wait for the driver without any form of interaction or no information about the whereabouts of the driver until its final destination. In this case as that of the Uber ,the user would want to chat with the support team. The In-app chat or call feature helps them with these things in some aspect where drivers faces trouble finding the address, then they can make the call or chat with the customer and find out the details or get the directions.

   All these facts about technology is having a chance to reflect in the  transportation firm with newly discovered transport services who makes good use of technology in their transport services in accordance to innovation in the digital  world at large.

BY: ANGELINA AKOSUA BOATEMAA.